MAIN RESPONSIBILITIES

TikTok Livestream Operations

• Develop overall TikTok Livestream strategy including direction, content planning, and scheduling.
• Host or co-host livestream sessions to introduce and sell products on the brand’s TikTok channel.
• Monitor livestream performance metrics (revenue, views, engagement, conversion rate) and propose improvement strategies.

Social Media Management

• Design and implement social media strategies to strengthen brand presence and engagement.
• Create and manage content across all social channels (Facebook, TikTok, Instagram, Threads, APP, Website).
• Measure and report on campaign performance to optimize effectiveness.

Campaign & Collaboration

• Work with designers to ensure content is on-brand and visually appealing.
• Coordinate with KOLs/KOCs and partners for social and livestream campaigns.
• Conduct market and competitor research to identify new opportunities.
• Support other marketing initiatives as assigned.

REQUIREMENTS

• Education background in Marketing, Business Administration.
• Over 3 years experience in Social Media in retail or F&B industries.
• Must be aware of the market trends, competitors in the market and future threats.
• Knowledge and experience in marketing strategies, advertising and media.
• Self-motivated, ability to work under pressure and should believe in team work and collective efforts.
• Good presentation skills and data analysis.
• Willing to work on weekends if necessary.

SKILL

• Detail orientation
• Leadership & Project management
• Customer satisfaction orientation
• Creative, good planner